TITLE

Poorly designed tests cause many new product failures

PUB. DATE
December 1979
SOURCE
Marketing News;12/14/1979, Vol. 13 Issue 12, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses issues related to the use of product test designs in marketing research. Cause of the high new product failure rate in the U.S. in 1979; Advantages and disadvantages of using the blind-paired comparison test; Examples of blind-comparison test; Misconceptions of researchers about the concept/product test.
ACCESSION #
18762572

 

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