TITLE

Not all products deserve market testing: Barry, Hull

PUB. DATE
April 1979
SOURCE
Marketing News;4/20/1979, Vol. 12 Issue 21, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on test marketing. Explanation that not all products should market tested; Factors that companies should consider in test marketing; Components of consumer product testing; Advantages and disadvantages of test marketing.
ACCESSION #
18762150

 

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