TITLE

New testing methods can indicate consumer needs, rank those needs

PUB. DATE
March 1978
SOURCE
Marketing News;3/24/1978, Vol. 11 Issue 19, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on new product testing methods, magnitude estimation and quadrant analysis as of March 1978. Actions to be taken to conduct a quadrant analysis; Significance of using the magnitude estimation method; Explanation on measuring the attribute satisfaction.
ACCESSION #
18761755

 

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