Direct Line adds Passion to home products roster

Kimberley, Sara
October 2005
Precision Marketing;10/17/2005, Vol. 17 Issue 49, p1
Reports that Direct Line Insurance has added launched agency Passion to the direct marketing roster for its home products in Great Britain. Aim to handle doordrop and insert campaigns for the direct response account; Offers of insurance and an array of incentives; Development of effective direct marketing material.


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