TITLE

Planning is the path to profit

AUTHOR(S)
Hudson, Adams
PUB. DATE
October 2005
SOURCE
Contractor Magazine;Oct2005, Vol. 52 Issue 10, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Emphasizes the importance of planning in establishing a strong marketing framework for construction contractors in the U.S. Factors to consider when making a marketing plan; Role of timing in the successful implementation of a marketing plan; Overview of a theoretical marketing focus over a year's time.
ACCESSION #
18617479

 

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