TITLE

New window on Web ads

AUTHOR(S)
Hannon, Brian
PUB. DATE
February 1998
SOURCE
PC Week;02/02/98, Vol. 15 Issue 5, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses AdController 2.0, software from Unicast Communications Corp. which combines fast delivery of content rich pop-up Web advertising with a reliable method of tracking how many people see the advertisement. How it works; Its use of polite or efficient bandwidth techniques to reduce the online time needed to view the advertisement; Pricing for AdController; Contact information for Unicast.
ACCESSION #
186065

 

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