Focus on cost at Ford of Europe

Glover, Maurice
September 2005
Automotive Engineer;Sep2005, Vol. 30 Issue 8, p12
Trade Publication
Reports on the rationalization action by Ford of Europe Inc. to counter the problems of increasingly competitive trading in the automotive industry. Pressure on European automobile manufacturers due to expansion of foreign markets, such that of China, in Europe; Reduction of manufacturing cost as measure to maintain footage in the industry; Closure of five Ford's facilities as start of their response to trading pressures.


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