TITLE

Focus on cost at Ford of Europe

AUTHOR(S)
Glover, Maurice
PUB. DATE
September 2005
SOURCE
Automotive Engineer;Sep2005, Vol. 30 Issue 8, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the rationalization action by Ford of Europe Inc. to counter the problems of increasingly competitive trading in the automotive industry. Pressure on European automobile manufacturers due to expansion of foreign markets, such that of China, in Europe; Reduction of manufacturing cost as measure to maintain footage in the industry; Closure of five Ford's facilities as start of their response to trading pressures.
ACCESSION #
18593389

 

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