Channel hopping habits

September 2005
Business Travel World;Sep2005 Business Travel Extra, p5
Trade Publication
This article presents the results of the PhoCusWright Business Traveller Trends Survey. Frequent travellers still rely heavily on both online and offline channels for bookings, according to the survey. Eighty-six percent of those travelling several times a month use multiple channels when booking hotels and 73% when booking air travel. While trip frequency might suggest a greater affinity for online purchasing, the reality is that frequent travellers are more likely to use a combination of online and offline channels to purchase their trips. Overall, booking online is the usual method of buying business travel, with 89% of all purchases. Results showed that online bookings were dramatically more frequent among those not guided by corporate travel policy. Despite aggressive efforts to migrate corporate travel purchasing online, managed business travellers were the most active users of offline channels, with 54% using their authorised travel agency.


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