Remember When... Memory-Work as an Interpretive Methodology for Sport Management

Markula, Pirkko; Friend, Lorraine A.
October 2005
Journal of Sport Management;Oct2005, Vol. 19 Issue 4, p442
Academic Journal
There are many qualitative methods that, from different theoretical frameworks, can be used to map individuals' everyday experiences in the sport industry. In this article we introduce one such method, memory-work, which involves participants writing specific texts about recalled experiences that are then analyzed in a col­lective research group. In order to discuss how sport management researchers can benefit from this methodology, this article explains the paradigmatic framework and the process of conducting memory-work. It concludes by assessing benefits of this interpretive methodology for sport management research.


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