TITLE

Effects of NIE on Adult Newspaper Use

AUTHOR(S)
Windhauser, John; Stone, Gerald C.
PUB. DATE
October 1981
SOURCE
Newspaper Research Journal;Oct1981, Vol. 3 Issue 1, p22
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the effects of Newspaper in Education (NIE) program on adult newspaper use. Promoting future readership of newspapers among adults is one of the goals of the NIE. It strives first to improve reading levels and secondly to increase awareness of current events. The major studies that deal with NIE's ability to increase the likelihood of adult readership are the Newspaper Advertising Bureau's 1977 study. Later adult readership, and especially those in the racial minority who did not have access to the newspaper in the home as children, showed 41% subscribership if they had been exposed to a classroom newspaper program versus only 26% subscribership if they had not been exposed to an NIE program. The Newspaper Advertising Bureau report was alluding to just such an intervening variable when it noted that race seemed to make a difference in later newspaper use. The article supports the Newspaper Advertising Bureau's 1977 study on the classroom newspaper program, but does not attribute vast indoctrinating powers of later newspaper readership to NIE.
ACCESSION #
18069073

 

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