The Functions of the Daily Newspaper

Burgoon, Judee K.; Burgoon, Michael
July 1981
Newspaper Research Journal;Jul1981, Vol. 2 Issue 4, p29
Academic Journal
This article presents the results from five omnibus readership surveys that pertain to the importance of newspaper news in fulfilling various functions. The results reported here come from five geographically and demographically disparate U.S. markets in which readership studies were conducted. Interviews began in July 1979, and continued through February 1980, with those in any given market being conducted during a one-month time period. The procedure used for selecting respondents was a form of random digit dialing. Randomly selected residential telephone numbers that had been previously stratified by geographic location formed the base numbers. Various demographic data were collected in this study. Age, sex, education and estimated household income were recorded. Also, respondents were classified by their readership patterns--regular readers were those who had read the local paper five or more times in the past week; occasional readers had read the paper between one and four days in the past week; and infrequent readers had not read the local newspaper in the past week but had read at least one issue in the past month.


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