Dorsey, Moira
September 2005
Credit Union Management;Sep2005, Vol. 28 Issue 9, p38
Trade Publication
Evaluates how large financial institutions in the United States respond to queries about checking account and credit card account recommendations. Application of Forrester Research's email review methodology; Highlights of Citibank's responses; Financial firms' need to discipline their design efforts to improve the effectiveness of their emails.


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