TITLE

Forget Customer Feedback!

AUTHOR(S)
Bell, Chip R.; Patterson, John R.
PUB. DATE
August 2005
SOURCE
Sales & Service Excellence Essentials;Aug2005, Vol. 5 Issue 8, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Encourages customer learning and intelligence instead of customer feedback. Myths about soliciting evaluative customer feedback; Difference between customer feedback and customer learning; Source of customer service wisdom.
ACCESSION #
17958909

 

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