Keeping Tabs at the Ronald McDonald House in Omaha: How a nonprofit garnered press attention

Warneke, Kevin
August 2005
Public Relations Tactics;Aug2005, Vol. 12 Issue 8, p19
Academic Journal
Examines how the nonprofit organization, Ronald McDonald House Charities in Omaha, Nebraska, garnered press attention. Use of tabs to raise funds and increase public awareness about itself and its mission; Recycle of aluminum can tabs; Public's interest on the charity's aluminum can tab program.


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