TITLE

Keeping Tabs at the Ronald McDonald House in Omaha: How a nonprofit garnered press attention

AUTHOR(S)
Warneke, Kevin
PUB. DATE
August 2005
SOURCE
Public Relations Tactics;Aug2005, Vol. 12 Issue 8, p19
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines how the nonprofit organization, Ronald McDonald House Charities in Omaha, Nebraska, garnered press attention. Use of tabs to raise funds and increase public awareness about itself and its mission; Recycle of aluminum can tabs; Public's interest on the charity's aluminum can tab program.
ACCESSION #
17833963

 

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