TITLE

BRADY'S BUNCH

AUTHOR(S)
Brady, James
PUB. DATE
June 1994
SOURCE
Advertising Age;6/27/1994, Vol. 65 Issue 27, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on various developments regarding advertising. These include: an increase in the ad pages for "Fitness" magazine; the takeover of Bill Carey as publisher of "Southern Accents" magazine; Janice Grossman's claim that "Seventeen" is now ahead in ad pages over last year; and the increase in ad pages for "Town and Country" magazine.
ACCESSION #
17831218

 

Related Articles

  • Holding the titles at K-III. Gabriel, Frederick // Crain's New York Business;07/14/97, Vol. 13 Issue 28, p15 

    Profiles Janice Grossman, executive vice president of K-III Communication Corporation's Seventeen magazine. Background information on Grossman; How is she planning on expanding the company's advertising revenue; How is she ranked in magazine publishing; What was her role in the success of K-III.

  • ...But "Allure's" Digital Climate Is Fine.  // Media Industry Newsletter;5/5/2014, Vol. 67 Issue 18, p12 

    The article presents statistics on the advertising pages of several fashion magazines in the U.S. that include "Allure," "InStyle" and "Vogue."

  • Aerospace titles take off in new directions. Hochwald, Lambeth // Folio: The Magazine for Magazine Management;10/1/93, Vol. 22 Issue 17, p20 

    Reports on the attempt of publishers of aerospace periodicals to retain their share of the advertising market while venturing into other information territories. Decline in sales of magazines covering the aerospace industry; Projection for the aerospace industry for the mid-nineties;...

  • Forget `value-added' think `integrated media'. Gardner, Elizabeth // Folio: The Magazine for Magazine Management;11/15/98, Vol. 27 Issue 16, p28 

    Describes strategies offered to advertisers by magazine publishers in the United States. Examples from several publications; Use of integrated media programs; Prevention of pitfalls of integrated media approach. INSET: The Web: A problematic piece of the package..

  • Canada, U.S. reach trade agreement. Owens, Jennifer // Folio: The Magazine for Magazine Management;07/01/99, Vol. 28 Issue 8, p13 

    Highlights the agreement between United States and Canadian trade officials concerning split-run periodical titles. Granting of permission to include 12 percent Canadian advertising; Increase of Canadian advertising to 18 percent in three years; Non-necessity of local content in the magazine.

  • Are Value-Added Programs Vanishing? Steil, Jennifer F. // Folio: The Magazine for Magazine Management;09/01/2000, Vol. 29 Issue 11, p102 

    Presents executives' comments on the impact of the trend among magazine publishing companies shift to become multimedia content providers on value-added advertising programs. Reasons why publishers should not take away advertising value in spite of the multimedia approach according to Jeff...

  • Holding out Hope For the Second Half.  // Folio: The Magazine for Magazine Management;06/15/2001, Vol. 30 Issue 8, p45 

    Reports on United States-based magazine publishers' favorable expectations about advertising revenues by the second half of 2001. Drop in advertising revenues in the first quarter of the year; Data on advertising dollars and advertising pages, by category, first quarter 2001 versus year-ago...

  • FACE-OFF: BIZ BOOK IDENTITY CRISIS. Posnock, Susan Thea // Folio: The Magazine for Magazine Management;Oct2002, Vol. 31 Issue 10, p8 

    Focuses on the periodical related to business in the U.S. Features of the periodical 'FastCompany'; Topics discussed in the periodical 'Business 2.0'; Advertisement featured in the periodical 'Inc'.

  • THE DATA: WATCHING THE SWING. Frydlewicz, Rob // Folio: The Magazine for Magazine Management;Oct2002, Vol. 31 Issue 10, p21 

    Focuses on the ratio of advertisement/edit pages featured in periodicals in the U.S. Importance of advertising pages; Decrease in the number of edit pages; Changes in the ratio of advertising/edit pages of the periodical 'Woman's Day.'

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics