TITLE

REACHING THE RICH

AUTHOR(S)
Hicks, Robin
PUB. DATE
October 2004
SOURCE
Campaign;10/15/2004, Issue 42, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information about European Business Readership Survey (EBRS), released by Ipsos-RSL last month, which is a study of the media habits of the top 0.2 per cent biggest hitters in European business. It is the most exclusive of its kind, with a universe of just 431,216 senior executives who earn, on average, more than 100,000 euros a year. In the two years since the last EBRS survey, the proportion of the "C Suite" who read an international title has fallen from 47.3 to 43.1 percent. That's a loss of more than 14,000 chairmen, presidents and chief executive readers who make business purchases worth around 2.5 million euros a year. The article also presents several charts that show the average issue readership of international publications.
ACCESSION #
17689642

 

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