TITLE

SHOPPING [FOR] POWER: HOW ADULT LITERACY LEARNERS NEGOTIATE THE MARKETPLACE

AUTHOR(S)
Ozane, Julie L.; Adkins, Natalie Ross; Sandlin, Jennifer A.
PUB. DATE
August 2005
SOURCE
Adult Education Quarterly;Aug2005, Vol. 55 Issue 4, p251
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Little empirical evidence exists on how adult literacy learners act as consumers. Yet, adult literacy programs often employ a "functional" approach to consumer education and assume that adult learners are deficient in consumer skills. Data from a qualitative study of the consumer behaviors of adult literacy learners are used to explore how adult learners negotiate the marketplace. The findings challenge the validity of a functional model and support the conceptualization of consumer literacy as a social practice, which includes reading and writing skills, personal and social skills, and the ability to manage the stigma of low literacy.
ACCESSION #
17681363

 

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