Custom shades, color-coded displays aim to improve cosmetics shopability

Alexander, Antoinette
July 2005
Drug Store News;7/11/2005, Vol. 27 Issue 9, p43
Trade Publication
Reports on the custom shades, color-coded displays of cosmetics at department stores and chain drug in the U.S. Design of formulas that promise to match any skin tone and provision of display units with testers or instructional information; Launch of the Almay Intense i-Color collection by Revlon's eye make-up segment; Feature of colored brands that match the colors of the products at merchandising shelves.


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