TITLE

Custom shades, color-coded displays aim to improve cosmetics shopability

AUTHOR(S)
Alexander, Antoinette
PUB. DATE
July 2005
SOURCE
Drug Store News;7/11/2005, Vol. 27 Issue 9, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the custom shades, color-coded displays of cosmetics at department stores and chain drug in the U.S. Design of formulas that promise to match any skin tone and provision of display units with testers or instructional information; Launch of the Almay Intense i-Color collection by Revlon's eye make-up segment; Feature of colored brands that match the colors of the products at merchandising shelves.
ACCESSION #
17581054

 

Related Articles

  • GOOD QUESTIONS. Bender, Michele // Health (Time Inc. Health);Mar2005, Vol. 19 Issue 2, p42 

    Offers tips on testing cosmetics at department stores. Importance of bringing personal brush to test makeup blush; Advice on testing lipstick.

  • KaDeWe: On the Cutting Edge in Germany. Drier, Melissa // WWD: Women's Wear Daily;9/28/2004, Vol. 188 Issue 67, p13 

    Reports on the renovation of the beauty section at Kadewe department store in Berlin, Germany in 2004. Increase in the area occupied by the beauty department; Improvements made by beauty companies in their display concepts; Description of the department's Perfume Pool or Duftpool; Brands which...

  • BRIGHT LIGHTS BIG CITIES: Salon trends in LONDON and NEW YORK. Vinson, Terri // Professional Beauty;Mar/Apr2011, p142 

    The article presents the author's insight regarding the market of beauty industry. The author states that there is a continuous growth in Great Britain and the U.S. beauty sales. She notes that natural and organic beauty is the new trend in the U.S. She mentions that the industry responded to...

  • Free for All. Horne, Sarah // Allure;Nov2008, Vol. 18 Issue 11, p183 

    The article describes several free beauty products and treatments that can be found in New York City. At the Bumble and Bumble University in Manhattan, one can get his or her hair styled, cut or highlighted by students free. However, a blowout might take took hours. Completely Bare, New York...

  • Untitled.  // In-Store;Jun2007, p8 

    The article announces the plan of Playboy Beauty to introduce an in-store display system across the Superdrug store portfolio in Great Britain. The cosmetics brand plans to increase its distribution from four stores in Great Brotain to 500 by the end of 2007. The system features extensive use of...

  • Innovation in Indian Small Scale Industries: Case Study of Cosmetics Small Scale Industry in Mumbai. Baghel, Deepmala; Parthasarthy; Gupta, Meenakshi // ASCI Journal of Management;Sep2011, Vol. 41 Issue 1, p91 

    This paper presents five case studies of innovation practices by MSME entrepreneurs in cosmetics industry in India. In an industry highly conscious of brand, five enterprises selected for the study are shown to have successfully adopted the products, interfaced with the government labs for...

  • Beauty. Lennon, Christine; Burrous, Amy // Harper's Bazaar;Aug98, Issue 3441, p78 

    Presents beauty tips and news. Photographs of teenage looks of Bridget Hall; Make up tips; Biggest beauty stores; Salons that provide treatment packages.

  • Pampering and pedicures down a Lancs farm track. Short, Wendy // Farmers Weekly;1/30/2004, Vol. 140 Issue 5, following p78 

    Presents information on the beauty parlor opened by former hairdresser Clare French at a farm in Lancaster, England. Grant received by French from the British government to start the business; Investments of French for beauty treatment training; Color analysis service offered by French to her...

  • Holiday Glamour.  // Saint Charles Avenue;Dec2010, p18 

    The article offers tips on how to acquire the hippest look during the holiday season. It notes the value of maintaining the balance when applying cosmetics to both the eyes and the mouth to obtain the holiday glamour. It states the importance of using a primer beneath foundation and moisturizer...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics