IV. An Analysis of Renmin ribao Readers

March 1986
Chinese Sociology & Anthropology;Spring/Summer1986, Vol. 18 Issue 3/4, p114
Academic Journal
This article presents an analysis of newspaper "Renmin ribao," readers in Beijing, China. The reading public of "Renmin ribao," is characterized by the following: in terms of sex, there are more male than female readers; in terms of age, those between 36 and 60 make up almost half of the total readers; in terms of educational level, most of the readers are high school graduates; in terms of occupation, state cadres are far ahead; and in terms of residence, urban readers are a dominant majority. The survey of the sixteen newspapers has proved that, apart from Beijing local newspapers, "Renmin ribao," has the largest reader group among all national newspapers. The statistics unmistakably indicate that a government employees, teachers, and scientists and reading "Renmin ribao," and that workers, peasants must not be ignored because of the large number of readers among them, though the proportion is yet low. "Renmin ribao," therefore, ought to make an effort to combine the needs of its enthusiastic readers of government employees, teachers, scientists and technicians with those of a majority of workers, peasants, and salespersons.


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