TITLE

Who says direct isn't welcome?

AUTHOR(S)
Edwards, Rob
PUB. DATE
June 2005
SOURCE
Precision Marketing;6/24/2005, Vol. 17 Issue 34, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the author's views on direct marketing. A recent study into consumer attitudes to direct marketing and privacy has shown some distinct similarities between Australian and British consumers, with a majority of consumers in both countries reporting that they are happy to receive relevant direct communications from companies. In the study 2005, 74 per cent of consumers indicated that they are open to direct contact, compared lo 66 per cent in a recent research. It was also clear in both studies that this contact must be well-targeted, timely and beneficial to the consumer.
ACCESSION #
17557887

 

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