TITLE

Blockbuster Bows New Ads

AUTHOR(S)
Gruenwedel, Erik
PUB. DATE
June 2005
SOURCE
Home Media Retailing;6/26/2005, Vol. 27 Issue 26, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Blockbuster Inc. to launch a national broadcast television advertising campaign regarding its No Late Fees video rental policy in the U.S. Reason behind the launch of the campaign; Validity of the policy in participating stores; Details of the advertising spots.
ACCESSION #
17479123

 

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