Blockbuster Bows New Ads

Gruenwedel, Erik
June 2005
Home Media Retailing;6/26/2005, Vol. 27 Issue 26, p48
Trade Publication
Reports on the plan of Blockbuster Inc. to launch a national broadcast television advertising campaign regarding its No Late Fees video rental policy in the U.S. Reason behind the launch of the campaign; Validity of the policy in participating stores; Details of the advertising spots.


Related Articles

  • Blockbuster Fast-Forwards Tagline. Wasserman, Todd // Brandweek;3/14/2005, Vol. 46 Issue 11, p5 

    Reports on the move of Blockbuster to launch a follow-up advertising campaign for its video rental promotion on TV. Features of the All You Can Watch program; Details of the TV spot; Information on the agency who handled the marketing campaign.

  • Blockbuster aims to prove DVD devotion. Hughes, Laura Q. // Advertising Age;11/27/2000, Vol. 71 Issue 49, p65 

    The article reports on the television advertising campaign for the Blockbuster retail video chain in the U.S. in 2000. Key issues discussed include the efforts of the company to capitalize on the growth of the digital video disc (DVD) market and a description of the advertisements that emphasize...

  • `Are you game enough?'  // Advertising Age;11/16/1998, Vol. 69 Issue 46, p61 

    Presents images from the television advertising campaign for Blockbuster Video. Creation of the campaign by J. Walter Thompson USA.

  • `McBeal' baby back.  // Advertising Age;3/23/1998, Vol. 69 Issue 12, p48 

    Presents an image from the television advertising campaign for Blockbuster Video featuring a computerized dancing baby. Details of the commercial created by Y&R Advertising.

  • BLOCKBUSTER BOWS SECOND NATIONAL TV SPOT. Gruenwedel, Erik // Home Media Magazine;12/13/2010, Vol. 32 Issue 50, p24 

    The article offers information on the second national television advertisement launched by Blockbuster Inc. on December 7, 2010 as part of its Less Waiting, More Watching campaign.

  • Blockbuster ad offers the warm glow of companionship. Reynolds, Emma // Marketing (00253650);5/18/2000, p30 

    Focuses on Blockbuster Video's television advertisement in Great Britain as of May 18, 2000. Details of the television commercial film created by Doner Cardwell Hawkins.

  • FOR THE RECORD.  // Advertising Age;4/12/1993, Vol. 64 Issue 15, p41 

    Presents news briefs related to the U.S. advertising industry as of April 1993. Acquisition of 20% stake in Discovery Zone by Blockbuster Entertainment; Awarding of an advertising contract to DDB Needham Worldwide for the Drackett brands of S. C. Johnson & Son; Launch of a spot TV for Shell Oil.

  • They Have It, You Want It, Now Get Rid of It. Janoff, Barry // Brandweek;1/9/2006, Vol. 47 Issue 2, p29 

    This article describes the It and Stories TV spots for PepsiCo's Gatorade sports drink. In It, a series of athletes are seen in action as text offers, "It's up here," "It is one yard from here," as a football player rushes toward the goal line and "It is here before anyone else," as a guy shoots...

  • Cosvi proclaims the values of the co-op movement. Albanese, Lorelei // Caribbean Business;6/21/2007, Vol. 35 Issue 24, p60 

    The article features the launch of an advertising campaign by Cosvi, the Spanish acronym for the Puerto Rico Life Insurance Cooperative, under the tagline "We are a team; we are Puerto Rico." The advertisement is a 30-second television sport which conveys the values of cooperativism. Cosvi's...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics