Burkitt on...global campaigns

Burkitt, Hugh
March 1999
Campaign;03/12/99, Issue 10, p27
Trade Publication
Focuses on the global advertising campaigns of companies. Use of local advertising by global brands; Handling of global campaigns by advertising agencies; Search of agencies to handle global campaigns.


Related Articles

  • Fear eats the soul. Klahr, Sharon // Advertising Age's Creativity;Jul/Aug98, Vol. 6 Issue 6, p10 

    Presents information on advertising campaigns by various advertising agencies in the United States. Examination of the campaign done by the advertising agency Wieden and Kennedy/Portland for the Nike company; Details on the campaign by the agency Leo Burnett for the Noxzema company; Objectives...

  • The problems of getting a good ad campaign. Nucifora, Alf // Business News New Jersey;04/20/98, Vol. 11 Issue 16, p16 

    Addresses issues related to the creation of an effective advertising campaign by renowned advertising agencies. Challenge of advertising director on how to motivate advertising staff to deliver outstanding campaign; Importance of trust and confidence between creative team and client.

  • TOP TEN INTERNATIONAL ADS.  // B&T Weekly;2007 Annual Supplement, p18 

    The article lists "B&T" magazine's top 10 international advertisements, including Nordpol + Hamburg's Power of Mind advertisement for Wind Energy initiative in Germany, Ogilvy & Mather Toronto's Evolution campaign for Dove Self Esteem Fund in Ontario and Y&R Buenos Aires' Football campaign for...

  • TEN BIGGEST ACCOUNT MOVES.  // B&T Weekly;2007 Annual Supplement, p20 

    The article lists "B&T" magazine's 10 biggest advertising account moves in Australia, including Commonwealth Bank's decision to turn to San Francisco, California-based Goodby Silverstein and Partners for its brand work, Ikon Communications' acquisition of Coca-Cola media contract and New Zealand...

  • Agencies pitch for £5m brief to restore rail image. White, Jeremy // Campaign (UK);4/6/2001, Issue 14, p1 

    Focuses on the request for advertising agencies to provide funds for the restoration of the rail services in Great Britain. Efforts the Association of Train Operating Companies to attract passengers; Collaboration between the Strategic Rail Authority and Railtrack on the project; Development of...

  • A fine attitude. Davies, Jim // Print;Nov/Dec98, Vol. 52 Issue 6, p93 

    Profiles the London, England-based advertising agency, St. Luke's. Eccentric working practices; Notable clients; Venture into television programming; Creation of separate press campaigns for different ranges of Boots cosmetics; Launch of an IKEA campaign that correlated certain traits with the...

  • Marketing Week Diary.  // Marketing Week;8/3/2000, Vol. 23 Issue 27, p28 

    Features advertising agencies and campaign developments in Great Britain as of August 2000. Action taken by agency Robson Brown after creatives transfer to work on the Conservative Party account; Campaign strategy of the fast food chain Burger King with an Elvis Presley impersonator; Details on...

  • Fingerwaggers of the world unite! Gurvis, Sandra // Advertising Age's Creativity;Sep99, Vol. 7 Issue 7, p22 

    Focuses on various social issues agencies have to consider when developing advertising campaigns. Need to consider geographical differences when determining acceptable advertising concept; Overview on various controversial campaigns; Reasons why majority of advertisements offend people. INSET:...

  • COMPLETE CAMPAIGN.  // Applied Arts Magazine;Nov/Dec2006, Vol. 21 Issue 6, p66 

    A photo essay which features several advertising campaigns by advertising agencies in Canada such as Target Marketing & Communications, Taxi, and Rethink for their clients namely Maple Leaf Vienna Sausage, Nike Canada, and Science World is presented.

  • Shell-Texaco Airs First Ads. Green, Jeff // Adweek Western Edition;05/24/99, Vol. 49 Issue 21, p60 

    Reports on the launching of a separate advertising campaigns by Shell-Texaco Alliance. Budget for the campaigns; Agencies which will handle the accounts; Details on the advertising campaigns.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics