Web videos another chance to make it as big as the idea itself

Peck, Tony
June 2005
Media: Asia's Media & Marketing Newspaper;6/3/2005, p14
``The article reports that brands are now using the web to run video advertisements. It's hardly news that the web has a big role to play in promoting brands. Adding the element of video is just another tool in the armory. The article states that there are several advantages of this. One saves on media and reaches a more targeted audience. Production values can also be more flexible. So three cheers for brands, which are using the technology to its current capabilities. But it is still about big ideas, and always will be. The web's viral aspect comes into its own.


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