Blockbuster plans downloads to battle web rivals

Quilter, James
June 2005
Marketing (00253650);6/2/2005, p1
Trade Publication
The article reports that Blockbuster Inc. is considering building an in-store movie download system as it seeks to fight off online film rental services. The proposed system will enable consumers to pick a film and download it onto a memory stick or card, meaning it can then be viewed on a portable mobile device or laptop. Broadening distribution and sales channels is viewed internally as key to combating the growth of online competitors while appealing to customers who like to browse before renting or buying. The rental market has been shaken up by the launch of companies such as ScreenSelect, Video Island and Lovefilm, which allow subscribers to order DVDs online and receive them by post.


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