TITLE

Idiom proof

AUTHOR(S)
Burdett, Frank
PUB. DATE
July 1998
SOURCE
People Management;7/23/1998, Vol. 4 Issue 15, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Emphasizes the importance of language training of employees in meeting the challenges of operating in the global marketplace. Profitability in international trade; Percentage of successful firms that had provided support in languages training; Language constraints as the main barrier in dealing with customers overseas; Reason for the lack of language training in Great Britain.
ACCESSION #
1729744

 

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