Ford flexes its urban muscle

Amick, Marcus
May 2005
Automotive News;5/30/2005, Vol. 79 Issue 6150, p38
Trade Publication
The article reports that Ford Motor Co. is teaming up with auto enthusiast and hip-hop disc jockey FunkMaster Flex to promote customized versions of the Ford F-150 pickup and new Fusion sedan. Ford wants to make the vehicles more appealing to young trendsetters. Ford marketing officials say they anticipate the partnership with FunkMaster Flex will attract black consumers to the F-150 and Fusion. The Fusion is scheduled to arrive in showrooms this fall. It is expected to have a base price under $20,000. Flex says he plans to customize the Fusion with wheels, chrome accents, tinted windows, exhaust modifications and two television sets.


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