May 2005
Advertising Age;5/30/2005, Vol. 76 Issue 22, Preceding p1
Trade Publication
Presents news briefs related to the U.S. advertising industry as of May 2005. Advertising strategy of LG Electronics MobileComm U.S.A.; Test marketing of Heineken Premium Light lager; Awarding of the advertising contract for the Slim Jim meat snack of ConAgra to Crispin Porter & Bogusky.


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