TITLE

Dior Busily Strategizing

AUTHOR(S)
Naughton, Julie
PUB. DATE
May 2005
SOURCE
WWD: Women's Wear Daily;5/20/2005, Vol. 189 Issue 107, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on several strategies undertaken by Parfums Christian Dior in the distribution of its beauty products in the U.S. Pricing of perfume products; Application of two-tiered distribution strategy to cosmetics and skin care products; Repackage of the skin care line.
ACCESSION #
17204025

 

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