Dior Busily Strategizing

Naughton, Julie
May 2005
WWD: Women's Wear Daily;5/20/2005, Vol. 189 Issue 107, p6
Trade Publication
Reports on several strategies undertaken by Parfums Christian Dior in the distribution of its beauty products in the U.S. Pricing of perfume products; Application of two-tiered distribution strategy to cosmetics and skin care products; Repackage of the skin care line.


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