TITLE

I, The Jury

PUB. DATE
March 1999
SOURCE
AdMedia;Mar1999, Vol. 14 Issue 2, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents direct marketing campaigns experienced by the author. Alitalia's direct marketing campaign as the best campaign encountered by the author; Campaigns considered as the worst by the author.
ACCESSION #
1714331

 

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