TITLE

Microsoft's Sidewalk Pulls Sales Force In-House

AUTHOR(S)
KUCHINSKAS, SUSAN
PUB. DATE
March 1999
SOURCE
Brandweek;03/22/99, Vol. 40 Issue 12, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the sales of Sidewalk, the online directory service of Microsoft Corp. Benefits of bringing its sales force in-house; Estimated number of advertisers at Sidewalk.
ACCESSION #
1706703

 

Related Articles

  • Microsoft shows off sponsorship.  // New Media Age;7/11/2002, p2 

    Reports on an online campaign launched by Microsoft to showcase the technology it has provided to underpin the running of the 2002 Commonwealth Games as the event's official software sponsor and main technology partner. Designer of the campaign; Features of a microsite at the main Web site of...

  • MSN gives homepage advertiser-friendly facelift. Carter, Ben // Marketing (00253650);7/28/2004, p8 

    The company MSN UK is overhauling its Web site for the first time in three years to lure big-brand advertisers online. It will carry bigger advertising spaces that can be tailored to advertisers' needs. A lot of the clutter which has previously been associated with MSN homepage, including...

  • MS saves Facebook.  // B&T Weekly;9/1/2006, Vol. 56 Issue 2579, p15 

    The article reports that Microsoft Corp. has partnered with the social network Facebook as its exclusive provider of banner advertising and sponsored links. The deal will enhance the business of Microsoft's struggling adCenter online advertising platform. Facebook has more than nine million...

  • MSN rejigs car site to boost online advertising.  // Marketing Week;6/22/2006, Vol. 29 Issue 25, p19 

    The article reports on the redevelopment of Microsoft's MSN Cars sites as it continues its program to attract more online advertising. An interactive tool that allows side-by-side comparisons of features and prices for new and used cars were introduced by the company. A fuel-cost estimator and a...

  • bulletin board.  // Advertising Age;8/23/1999, Vol. 70 Issue 35, p18 

    Presents news briefs related to Internet advertising in the U.S. as of August 23, 1999. Plan of Microsoft Corp. to offer free software to help advertisers develop rich-media advertising on their Web sites; Web site launched by youth clothing company Wet Seal to sell its Blue Asphalt clothing...

  • A Scary New Web Paradigm for B-to-B. Saunders, Stephen M. // Folio: The Magazine for Magazine Management;Nov2009, Vol. 38 Issue 11, p62 

    The article focuses on the trend in which major advertisers are building their own web sites and displaying quasi authoritative information on them rather than placing advertisements with the traditional web sites run by independent publishers to cover vertical industries. It informs that giant...

  • Distribution is king: Microsoft looks for outside partners. Sacharow, Anya // Adweek Southeast Edition;09/22/97, Vol. 18 Issue 38, p47 

    Reports on Microsoft Corp.'s efforts to strike deals with outside distributors for its Web advertising. Availability of Microsoft's Web site; Microsoft's interactive media group; Deal between Slate and America Online; Key targets for Microsoft distribution.

  • New York ads lure Microsoft. Kamen, Robin // Crain's New York Business;05/12/97, Vol. 13 Issue 19, p6 

    Reports that the Microsoft Corporation has become the lead advertiser in the New York Regional Advertising Program (NY RAP), a joint effort by newspapers to put advertisements on the World Wide Web. Use of the on-line ad network to troll the region for employees.

  • New advertisers pave Sidewalk. Sacharow, Anya // Adweek Eastern Edition;12/8/1997, Vol. 38 Issue 49, p48 

    Reports that Microsoft's local city guide, Sidewalk, will announce several national and regional advertisers today. Advertisers that signed a one-year contract with Sidewalk for national sponsorships; Director for advertising of Sidewalk.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics