The Importance of Knowing Your Customers

Maynard, John
May 2005
Georgia Trend;May2005 Small Business Guide, p53
The article informs that when people walk into a store, they appreciate being welcomed by name and learning about products that they're interested in and meet their needs. Store owners and employees who know them and know what they like make them feel important. As a result, people spend money more freely. Because people have a mutually beneficial relationship that eliminates the post-partum guilt they often experience after having been separated from their hard-earned cash.


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