Does anyone take notice of election broadcasts?

Douglas, Torin
May 2005
Marketing Week;5/5/2005, Vol. 28 Issue 18, p21
Trade Publication
The article reports on political broadcasts in media environment. It's not that many years since people were virtually forced to watch party election broadcasts because they were shown simultaneously on all channels. Party Web sites have links to their own broadcasts and the British Broadcasting Corp. and Guardian Unlimited sites offer a selection. Party election broadcasts have caused fewer waves than in the past. According to the ratings, the first three party broadcasts each attracted about 12 million viewers.


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