TITLE

Database debate

PUB. DATE
May 2005
SOURCE
B to B;5/2/2005, Vol. 90 Issue 6, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that business-to-business convened experts from major database marketing providers for a virtual discussion through e-mail regarding database marketing. It informs that the discussion covered a range of topics, producing comments on every-thing from handling legislative issues in an environment of regulation and heightened sensitivity to the need for data security and more understanding by marketers of the lucrative small-business segment. Data security is critical to all marketers, business-to-client and business-to-business. In the past, consumer marketers have encountered more scrutiny and regulation around privacy and security. Protection of customer data cuts across both business-to-business and business-to-client. This is especially true of business-to-business companies that receive payment by credit card or that are involved in credit transactions. Business is looking at location-based technologies for operational management (tracking truck locations, for instance).
ACCESSION #
17001789

 

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