Database debate

May 2005
B to B;5/2/2005, Vol. 90 Issue 6, p40
The article reports that business-to-business convened experts from major database marketing providers for a virtual discussion through e-mail regarding database marketing. It informs that the discussion covered a range of topics, producing comments on every-thing from handling legislative issues in an environment of regulation and heightened sensitivity to the need for data security and more understanding by marketers of the lucrative small-business segment. Data security is critical to all marketers, business-to-client and business-to-business. In the past, consumer marketers have encountered more scrutiny and regulation around privacy and security. Protection of customer data cuts across both business-to-business and business-to-client. This is especially true of business-to-business companies that receive payment by credit card or that are involved in credit transactions. Business is looking at location-based technologies for operational management (tracking truck locations, for instance).


Related Articles

  • Software patenting in a state of flux. Nettleton, Ewan // Journal of Database Marketing & Customer Strategy Management;Jun2009, Vol. 16 Issue 2, p168 

    Computer software is an essential resource for database marketers, with a wide variety of products available with increasingly sophisticated functionality. However, some database marketers and the software companies that supply them may not have considered the extent to which such software...

  • BTOB SPECIAL REPORT: DATABASE MARKETING.  // B to B;5/2/2005, Vol. 90 Issue 6, p44 

    The article presents information about database management companies. It presents information about data cleansers, data segmentation vendors, analytics vendors, data appenders, and web analytics vendors.

  • Across the universe.  // Precision Marketing;1/21/2005, Vol. 17 Issue 12, p15 

    The article explores the practicalities of buying data in bulk by direct marketers for the purpose of customer prospecting. The author notes that several commercial prospect pools provide sources of data on economically active consumers within vertical sectors. But, to access this data,...

  • Issues with statistical forecasting: The problems with climate science � And lessons to be drawn for marketing analytics. Ozimek, Jane Fae // Journal of Database Marketing & Customer Strategy Management;Jun2010, Vol. 17 Issue 2, p138 

    Direct and Database Marketing have within them a capacity for deterministic thinking that is far less marked in other marketing disciplines. Classic direct marketing presumes that relationships between customer and service or product provider are both bounded in their nature and knowable. The...

  • At home with data. Witthaus, Michele // Precision Marketing;11/11/2005, Vol. 18 Issue 4, p25 

    Reports on the relevance of data-base marketing on field marketing in Great Britain. Effectiveness of field marketing in selling products and services; Ways in which data-base marketing can support the field marketing; Importance of motivation on field marketers using database marketing.

  • CHANNEL GUIDE. Altier, Tim // Chief Marketer (Penton Media, Inc.);Apr/May2012, Vol. 3 Issue 8, p32 

    The article offers tips for marketers on how to channel-optimize database marketing. It suggests not to allow isolated slices of information throw analysis off. It says that marketing departments must pay someone internally or externally to do search engine optimization. It recommends to build a...

  • Marketers seek info on whom to avoid. Loro, Laura // Advertising Age;12/18/1995, Vol. 66 Issue 51, p25 

    The article presents a sampling of news, trends and insights from the 1995 National Center for Database Marketing conference held in Orlando, Florida. A reports affirmed that database marketing is increasingly being used to identify consumers that marketers do not want to reach. A study unveiled...

  • New method for calculating missing database values.  // Software World;May2004, Vol. 35 Issue 3, p22 

    A new method for calculating vital data missing from lifestyle databases is tipped to revolutionize database marketing. The method is based on the 'k' nearest neighbors approach and is available exclusively in the software solution MOC promises. Because it uses 'k' nearest neighbors MOC promises...

  • Editorial: John Ozimek, newly appointed Editor of the Journal of Database Marketing, sets out his plans for the Journal's future. Ozimek, John // Journal of Database Marketing;Apr2003, Vol. 10 Issue 3, p190 

    Editorial. Introduces a series of articles on database marketing including data mining and synergy between business.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics