TITLE

The Sky's The Limit

AUTHOR(S)
Feigner, Brent; Sosnowski, Tom
PUB. DATE
May 2005
SOURCE
Playthings;May2005, Vol. 103 Issue 5, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on trends in sales of construction toys. Construction toys have been offering some blue sky performance and a little hope in an industry continuously fending off sales erosion and competition from other product categories. Accounting for only a 3 percent share of traditional toy sales, the category certainly isn't threatening to prop up the entire toy industry. According to NPD, category sales rose 1.2 percent last year, from $621.9 million in 2003, to $629.2 million in 2004. INSET: A Nifty Fifty.
ACCESSION #
16998015

 

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