The Sky's The Limit

Feigner, Brent; Sosnowski, Tom
May 2005
Playthings;May2005, Vol. 103 Issue 5, p39
Trade Publication
This article focuses on trends in sales of construction toys. Construction toys have been offering some blue sky performance and a little hope in an industry continuously fending off sales erosion and competition from other product categories. Accounting for only a 3 percent share of traditional toy sales, the category certainly isn't threatening to prop up the entire toy industry. According to NPD, category sales rose 1.2 percent last year, from $621.9 million in 2003, to $629.2 million in 2004. INSET: A Nifty Fifty.


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