Hyundai makes safety a primary selling point

Halliday, Jean
May 2005
Advertising Age;5/2/2005, Vol. 76 Issue 18, p53
Trade Publication
Deals with the decision of Hyundai Motor America to offer six standard air bags on all its automobile models. Reasons behind the move of Hyundai; Efforts of Hyundai to improve the quality of its cars; Role of safety in the corporate branding strategy of Hyundai.


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