TITLE

Hyundai makes safety a primary selling point

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2005
SOURCE
Advertising Age;5/2/2005, Vol. 76 Issue 18, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the decision of Hyundai Motor America to offer six standard air bags on all its automobile models. Reasons behind the move of Hyundai; Efforts of Hyundai to improve the quality of its cars; Role of safety in the corporate branding strategy of Hyundai.
ACCESSION #
16950438

 

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