Direct Awards show discipline on the up

April 2005
Campaign;4/8/2005, Issue 15, p20
Trade Publication
This article reports on the advertising awards given to advertising agencies in Great Britain by the journal "Campaign," called Campaign Direct Awards. At the two-day judging session, there was none of the all-too-habitual moaning about the industry's poor creative standards. Of course, there is still an awful lot of drivel produced by direct marketing agencies, but then that's also true for their above-the-line peers.


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