TITLE

The E-Brand That Wouldn't Die

PUB. DATE
December 2004
SOURCE
Folio: The Magazine for Magazine Management;Dec2004, Vol. 33 Issue 12, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the relaunching of "Internet World" magazine by Penton Media Inc. as an online community and blog site, with content provided mainly by readers. Target audience of the Web site; Key challenges of a Web-only venture; Comment from David Card of JupiterResearch on viral marketing.
ACCESSION #
16699433

 

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