TITLE

Chrysler exec stirs up debate on TV's upfront

AUTHOR(S)
Klaassen, Abbey; MaCarthur, Kate
PUB. DATE
March 2005
SOURCE
Advertising Age;3/28/2005, Vol. 76 Issue 13, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the controversial plan to revamp the television upfront system, which Julie Roehm, director of brand communications for DaimlerChrysler, announced at a television advertising forum in New York in March 2005. Implication for the business sector; Remarks from industry executive John Muszynski on the issue; Reaction of most marketers to the upfront system.
ACCESSION #
16607528

 

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