Chrysler exec stirs up debate on TV's upfront

Klaassen, Abbey; MaCarthur, Kate
March 2005
Advertising Age;3/28/2005, Vol. 76 Issue 13, p3
Trade Publication
Reports on the controversial plan to revamp the television upfront system, which Julie Roehm, director of brand communications for DaimlerChrysler, announced at a television advertising forum in New York in March 2005. Implication for the business sector; Remarks from industry executive John Muszynski on the issue; Reaction of most marketers to the upfront system.


Related Articles

  • iTV ads need to be built in from the start. Jones, Gareth // New Media Age;7/28/2005, p12 

    The article discusses the challenges facing broadcasters regarding interactive television (iTV) advertising in Great Britain. Having fought hard to get iTV advertising included on the media schedule, broadcasters are now facing the challenge of getting clients to think about using the red button...

  • Behind the Bust. McClellan, Steve // MediaWeek;2/22/2010, Vol. 20 Issue 8, p18 

    The article discusses the reasons why electronic auction-based systems for advertisers to buy national television time wasn't successful. The idea was proposed by Julie Roehm, who is a strategic marketing consultant, in the year 2005 at the Association of National Advertisers TV Forum. The major...

  • Shreveport, La. Wang, Karissa S. // Electronic Media;01/08/2001, Vol. 20 Issue 2, p22 

    Reports on the state of the television advertising industry in Shreveport, Louisiana as of January 8, 2001. Growth in the local television broadcasting industry; Factors attributing to the growth in such industry sector; Market performance of various industry players.

  • TV airtime cost falls to lowest rate since 1997. Lee, Jeremy // Campaign;2/14/2003, Issue 7, p2 

    Reports on the decline in the cost of commercial television airtime. Reason behind the decline in the cost; Percentage decrease in the revenue of television station ITV1; Television deflation for some audiences since 1997.

  • Market Indicators.  // MediaWeek;3/22/2010, Vol. 20 Issue 12, p3 

    The article presents information on television advertising including national television, cable television and local broadcasting.

  • Should've been here yesterday. Espensen, Sam // Televisual;Nov2002, p28 

    Lists the top 30 commercials, featured in the November 2002 issue of the periodical 'Televisual.' Academy; Partizan; RSA; Harry Nash; Gorgeous; Paul Weiland; Passion Pictures; Spectre; Blink; Outsider.

  • Chattanooga, Tenn. Wang, Karissa S. // Electronic Media;03/12/2001, Vol. 20 Issue 11, p9 

    Presents information about the current state of television advertising in Chattanooga, Tennessee. Percentage decline in national television advertising revenues in 2001 as compared to that of 2000; Expectations that the local television advertising industry would bounce back to profitability in...

  • JOA's Ad-Rate Hikes Boost Broadcasters. Murphy, Jeremy // MediaWeek;05/28/2001, Vol. 11 Issue 22, p13 

    Reports on the impact of the inflated prices for newspaper advertising, brought about by a joint-operating agreement (JOA), on television advertising in Denver, Colorado as of May 28, 2001. Amount spent by advertisers into Denver's television market in 2000; Percentage of increase in newspaper...

  • Macon, Ga. Wang, Karissa S. // Electronic Media;8/13/2001, Vol. 20 Issue 33, p12 

    Reports on television advertising in Macon, Georgia. Top advertising categories in Macon; Projected 2001 television advertising revenue; Number of television and cable networks operating in Macon.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics