TITLE

MARKETING EDUCATION: PERSPECTIVES OF HIGHLY INVOLVED E-BUSINESS PRACTITIONERS

AUTHOR(S)
Linrud, JoAnn K.; Wilson, J. Holton
PUB. DATE
July 2004
SOURCE
Journal for Advancement of Marketing Education;Summer2004, Vol. 4, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Practitioner involvement in education can be beneficial in providing links to test practice against theory, to offer authentic, current, and relevant examples to students, and to provide some guidance to faculty in the consideration of curriculum development issues. These links are particularly valuable in the dynamic world of e-commerce. The purpose of this study was to gain insight from electronic-business practitioners who may be considered ‘highly involved’ with e-commerce about their perceptions of the knowledge that students ought to possess for future employability To marketing practitioners and educators, electronic commerce represents a wealth of challenges. Among the challenges for practitioners are coping with an environment of dynamic change, implementing strategy to utilize and/ or respond to technological innovation, and evaluating its effectiveness. Among the challenges for marketing educators are anticipating change, relating theory to innovative practice, and incorporating these ideas into educational curricula in a timely and relevant manner. As in other areas of marketing education, practitioner involvement can be beneficial in providing the link to practice that enables educators to test practice against theory and offer authentic, current, and relevant examples to their students. Because of the dynamic nature of electronic commerce, these practitioner-educator links are particularly crucial. But this raises a relevant question: Do business practitioners with high web involvement possess different perceptions than other business practitioners with respect to the kinds of educational preparation and knowledge students of business should have? One purpose of this investigation was to identify a set of highly web-involved business practitioners, then to ascertain whether these practitioners' perceptions about marketing education differed from the perceptions of less web-involved practitioners. These perceptions could offer insights about future directions for marketing curriculum.
ACCESSION #
16479582

 

Related Articles

  • Program for Potential Dropouts. MaWhinney, Lucille Gale // Education Digest;Dec1956, Vol. 22 Issue 4, p10 

    This article evaluates the introduction of work-experience program into the school program in the U.S. Several students liked talking about the work phase of the program, for this was one class activity about which they knew more than the teachers. Moreover, the local daily provided a class set...

  • The Schools of Our Nation Need Some Curricular Experiences in Common. Engleman, Finis E. // Education Digest;Dec1956, Vol. 22 Issue 4, p6 

    This article focuses on role of the U.S. government in determining all aspects of the instructional needs of school administration in the country. Several schools in the country need some curricular experiences in common. The curriculum program needs to be implemented by a broader look. It is no...

  • Curriculum Developments. Ramsey, Curtis Paul // Educational Leadership;Jan1962, Vol. 19 Issue 4, p265 

    The article presents information on curriculum bulletins and curriculum developments. Department of General Curriculum Service, Denver Public Schools, has published a booklet, "Help for the Classroom Teacher." In this booklet the authors have managed to convey a general description of what may...

  • ISO 9001(a Standard) to Develop a Robust Governance System in H igher Education Institutions. A case study of a degree awarding Institute in Pakistan. Chaudhry, Samina; Ramay, Muhammad I. // Interdisciplinary Journal of Contemporary Research in Business;Jun2011, Vol. 3 Issue 2, p1456 

    This study evaluates the implementation of Quality Management System-ISO 9001 (QMS) in a degree awarding institute (institute), which was established in 1999 with a single campus. With the passage of time the institute has established its satellite campuses in other cities of the country. This...

  • Designs for General Education: Alternative Approaches to Curriculum Integration. Vars, Gordon F. // Journal of Higher Education;Mar/Apr1982, Vol. 53 Issue 2, p216 

    Five curriculum designs appropriate for general education programs have evolved in American secondary schools and colleges: distribution requirements, required courses, correlated courses, combined courses, the integrative seminar, and core curriculum. Forewarned of the advantages and...

  • Who Should Plan Curriculums? Hamilton, J. A. // Education;Feb1953, Vol. 73 Issue 6, p388 

    The article assesses the authority responsible for curriculum planning in schools. The author claims that curriculum planning is essentially a specialized task, properly to be carried on by staffs of vocationally specialized staffs of curricular experts. Furthermore, proper curricular planning...

  • When Citizens Participate. Ovsiew, Leon // Educational Leadership;Oct1961, Vol. 19 Issue 1, p31 

    The article discusses the role of administrators and citizens in curriculum planning. It has been observed that the interest of citizens and professionals in educational planning differs as both of them do not perceive each other as equal members of the same team. The life of curriculum...

  • Curriculum Management by Design. Nelson, Paul A. // Educational Leadership;Jan1973, Vol. 30 Issue 4, p313 

    The article focuses on curriculum management by design. Curriculum is concerned with three areas of instruction: man's perceptions of realities which have become known as the academic disciplines; human processes; and human attitudes and values expounded, accepted, and denied by society. A...

  • Criteria for Curriculum Development. Wickert, Jack J. // Educational Leadership;Jan1973, Vol. 30 Issue 4, p339 

    The article examines criteria for curriculum development, and tests these criteria in existing school systems in the United States. First, there is a clear statement of the school's philosophy. Second, the curriculum tasks to be accomplished are understood by the respective groups and committees...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics