It's All in the Package

Castle, Bob
March 2005
Direct;3/15/2005, Vol. 17 Issue 4, p36
Trade Publication
Presents an article about the use of package insert broker in direct marketing. Features of package insert broker; Comments on the marketing elements of the medium; Problems associated with the application of package insert programs in direct selling; Importance of proper management of the programs to the success of direct marketing business.


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