FTC proposal on kids' privacy raises ire of watchdog groups

Teinowitz, Ira
March 2005
Advertising Age;3/14/2005, Vol. 76 Issue 11, p35
Trade Publication
Deals with the proposed regulation by the U.S. Federal Trade Commission (FTC) on kid-targeted web sites in the country. Proposal by the FTC to make permanent the sliding-scale approach to obtaining children's information from kid-targeted web sites; Claims that the proposed regulation is a perversion of the Children's Online Privacy Protection Act, which requires sites collecting or using information from children under 13 to get parental permission; Efficacy of the sliding scale approach in protecting children's online privacy.


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