Anti-Obesity Program Gets Thin

Singer, Paul
February 2005
National Journal;2/19/2005, Vol. 37 Issue 8, p545
Reports on the planned termination of the advertising campaign VERB: It's What You Do which was designed to fight obesity among children in the U.S. Funds provided by the administration of U.S. President George W. Bush for the program in 2001 and 2005; Support of the national Institute of Medicine for the media campaign; Views of Bruce Silverglade, director of Legal Affairs at the Center for Science in the Public Interest, on the need for the campaign.


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