TITLE

Tech-wise girls open marketer eyes

AUTHOR(S)
Chura, Hillary
PUB. DATE
February 2005
SOURCE
Advertising Age;2/21/2005, Vol. 76 Issue 8, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers tips how advertisers can tap the girls market in the U.S. in 2005. Challenges faced in marketing to girls; Increase in sales generated from toys in 2004; Importance of role playing in marketing. INSET: THEN… NOW.
ACCESSION #
16247977

 

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