TITLE

SELLING THE BRAND

AUTHOR(S)
McCrea, Bridget; Johnson, James
PUB. DATE
March 2005
SOURCE
Black Enterprise;Mar2005, Vol. 35 Issue 8, p41
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the factors that led to the success of Prestige Design Group Inc., a firm that specializes in embroidered apparel. Advantage of the partnership of Prestige with Riverside Manufacturing of Atlanta; Efforts of Elayne Leathers-Hill, founder and CEO of Prestige, in establishing the firm; Contribution of UPS to the success of Prestige; Awards won by Prestige in 2004.
ACCESSION #
16107557

 

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