The National Readership Survey

Reid, Alasdair
January 2005
Campaign;1/21/2005, Issue 4, p10
Trade Publication
This article reports that Simon Marquis will be the new chairman of the National Readership Survey (NRS) in Great Britain. Recent years have seen a decline in the standing of this joint industry research initiative. The NRS used to be the gold standard underpinning the medium's trading currency, the primary yardstick for the industry, with the Audit Bureau of Circulations figures as a cross-check. Now, commonly, it's the other way round. This perhaps shows how far the NRS has fallen from grace — because the circulation figures are also now widely seen as unreliable, given that magazines and newspapers are, for a whole host of reasons, not disclosing the true levels of their bulk sales.


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