TITLE

The National Readership Survey

AUTHOR(S)
Reid, Alasdair
PUB. DATE
January 2005
SOURCE
Campaign;1/21/2005, Issue 4, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Simon Marquis will be the new chairman of the National Readership Survey (NRS) in Great Britain. Recent years have seen a decline in the standing of this joint industry research initiative. The NRS used to be the gold standard underpinning the medium's trading currency, the primary yardstick for the industry, with the Audit Bureau of Circulations figures as a cross-check. Now, commonly, it's the other way round. This perhaps shows how far the NRS has fallen from grace — because the circulation figures are also now widely seen as unreliable, given that magazines and newspapers are, for a whole host of reasons, not disclosing the true levels of their bulk sales.
ACCESSION #
15949058

 

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