Aaseng, Nathan
January 2003
Business Builders in Toys & Games;2003, p6
This section traces the history of the toy and game industry. Excavations of ancient rains have determined that basic toys such as balls and dolls have been in use for at least 5,000 years, and probably a great deal longer. The rapidly growing U.S. industry eventually shifted the center of influence in the toy and game industry from Germany to the U.S. In 1900, Germany ranked as the undisputed leader in the business. Toy and game manufacturers found that they could be more effective in aiming their sales pitches at the group that now generated the most demand for their products: children. The Hassenfeld brothers, who founded Hasbro, were immigrants from Poland.


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