TITLE

THE EVOLUTION OF TOYS AND GAMES

AUTHOR(S)
Aaseng, Nathan
PUB. DATE
January 2003
SOURCE
Business Builders in Toys & Games;2003, p6
SOURCE TYPE
Book
DOC. TYPE
Article
ABSTRACT
This section traces the history of the toy and game industry. Excavations of ancient rains have determined that basic toys such as balls and dolls have been in use for at least 5,000 years, and probably a great deal longer. The rapidly growing U.S. industry eventually shifted the center of influence in the toy and game industry from Germany to the U.S. In 1900, Germany ranked as the undisputed leader in the business. Toy and game manufacturers found that they could be more effective in aiming their sales pitches at the group that now generated the most demand for their products: children. The Hassenfeld brothers, who founded Hasbro, were immigrants from Poland.
ACCESSION #
15769965

 

Related Articles

  • Games masters. Begum, Husnara // Lawyer;10/27/2003, Vol. 17 Issue 42, p15 

    Features the toy manufacturing firm, Hasbro Europe and its legal capability, based in London, England. Corporate profile; Officials; Involvement in a price-fixing investigation conducted by the Office of Fair Trading; Lessons learned from the investigation; Number of lawyers for the firm; Legal...

  • Layoffs, losses at Hasbro. Jensen, Bill // Playthings;Nov2000, Vol. 98 Issue 11, p6 

    Reports on the bleak financial outlook for toy manufacturer Hasbro Inc. in 2000. Attribution of the company's earnings drop to soft demand for 'Pokemon' toys in the United States and 'Star Wars' toys worldwide; Closure of Hasbro's toy manufacturing facilities in several cities; Employee layoffs.

  • Hasbro market share leader in two NPD industry surveys.  // Playthings;Aug93, Vol. 91 Issue 8, p12 

    Reports on the top ten companies in terms of dollar share in the toy and game industry for 1992. Survey by The NPD Group; Top spot in both categories occupied by Hasbro, Inc.; Other companies in the top ten.

  • Hasbro repeats as dollar share champ.  // Playthings;Sep94, Vol. 92 Issue 9, p24 

    Reports on Hasbro's leadership in the dollar share among manufacturers in the toy and game industry with and without video in 1993 according to the NPD Group of Port Washington, New York. Other companies in the list.

  • toys & collectibles: news in brief.  // Grocer;10/26/2013, Vol. 236 Issue 8128, p31 

    The article offers news briefs related to the toy industry in Great Britain including Sainshury's week of toy deals, Hasbro signing a licensing agreement with Benetton Group and DC Lego movie.

  • Dinner Entertainment.  // Lakelander (Whitney, TX);8/6/2008, Vol. 22 Issue 32, p2 

    The article focuses on the establishment of Hasbro Co., a toy business, which manufactured the Mr. Potato Head invented by George Lerner.

  • Hasbro revamps European set up. Brabbs, Cordelia // Marketing (00253650);6/15/2000, p2 

    Reports that toy firm Hasbro Inc. has restructured its European marketing set-up. Appointment of Nicola Basham as northern European futures strategy director; New positions for Mike McCulloch and Chris Noone; Review of advertising account.

  • COMPANY CV.  // Marketing (00253650);7/8/1999, p66 

    Features the Great Britain-based toy firm, Hasbro Europe. Introduction of a logo featuring a smile below the word `Hasbro'; Company's plans to develop Action Man as an intellectual and entertainment property; Foray into the confectionery market.

  • Dinosaur dynasty.  // Playthings;Dec2000, Vol. 98 Issue 12, p48 

    Reports on Hasbro's plan to offer an assortment of dinosaur toys based on the Jurassic Park film series for its Playskool division. Debut of the first toys in the Jurassic Park Junior line on January 2001; Introduction of the third installment of the film series in July 2001.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics