TITLE

Opening a Dialog: Communicating With Retirees About Medicare+Choice

AUTHOR(S)
Maeyer, Monica M.; Marlowe, Joseph F.
PUB. DATE
March 1999
SOURCE
Benefits Quarterly;1999 First Quarter, Vol. 15 Issue 1, p11
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In October 1998, the Health Care Financing Administration sent information to 38 million Medicare beneficiaries in five pilot states, consisting of a comprehensive handbook entitled Medicare and You. The purpose of the handbook is to clarify new options under Medicare+Choice to participants. Such clarification is bound to initiate contact by Medicare beneficiaries to former employers/unions. This article addresses employers' need to develop a communication strategy for beneficiaries and suggests a methodology and possible questions that may arise. INSET: INFORMATION RESOURCES FOR EMPLOYERS AND RETIREES.
ACCESSION #
1573733

 

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