Observers raise eyebrows over Blockbuster's bold moves

Desjardins, Doug
January 2005
DSN Retailing Today;1/10/2005, Vol. 44 Issue 1, p6
Trade Publication
This article reports that the video rental company Blockbuster Inc.'s decision to ring in the New Year by eliminating late fees was hailed by customers but raised questions about where the video rental giant is heading. The surprising move came just a few months after its split with Viacom and in the midst of its pursuit of rival Hollywood Entertainment. The decision to eliminate late fees as of January 1 was announced by Blockbuster CEO John Antioco last month during a conference call with analysts. The chain estimates that eliminating late fees will reduce revenue by $250 million to $300 million in 2005,


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