Chesebro, James W.
March 1988
Spectra;Mar1988, Vol. 24 Issue 3, p6
This article summarizes and interprets the major results derived from a reader survey for the Quarterly Journal of Speech (QJS), as of March 1988. In 1984, the Speech Communication Association (SCA) Publications Board committed itself to an annual readership review of SCA serial publications. The first of the reviews compared the relative value of all SCA serial publications. The QJS readership survey was released to members of SCA with the October 1986 issue of the journal, Spectra. Some 476, or approximately 9.4 percent of Spectra readers completed and returned the questionnaire to the SCA National Office by mail. SCA members completing the questionnaire were predominantly university teachers, with a doctor of philosophy degree, who held four-journal regular memberships in SCA, and had been members of SCA for fifteen or less years. The most frequent responses came from SCA members who have affiliated with the Rhetorical and Communication Theory, Public Address, Interpersonal-Small Group Interaction, Mass Communication, and Organizational Communication Divisions of SCA. Of those who responded, 49.6 percent indicated that they had published an article in an SCA journal, while 50.4 percent had not.


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