Lieb-Brilhart, Barbara
August 1977
Spectra;Aug1977, Vol. 13 Issue 4, p7
The article highlights the problems being faced by members of the U.S. Speech Communication Association in their fight for survival in the speech communication profession. Literacy for the U.S. public means reading and writing. Unlike Great Britain, which promotes a balanced approach to English instruction, English instruction in the U.S. promotes reading and writing skills though compartmentalized instruction. The problems connected with teaching undergraduate English can be divided into two categories: how to teach the skills of literacy, particularly writing; and how to continue to teach the literature courses that are the discipline's stock-in-trade. The belief that the basics should comprise primarily written discourse is reflected in revisions of English requirements for admission to undergraduate programs. In many cases speech, drama and even journalism are no longer acceptable for English entrance requirements. Since high school speech programs are frequently offered as electives or alternatives within English programs, some college oriented secondary schools are threatening to cut back on speech and drama. In addition to threatening high school programs in speech communication, there are also threats to college programs. An example of that vulnerability occurred at the University of Denver, Colorado which experienced an institutional enrollment drop, despite the fact that the speech communication department's enrollment was thriving. Despite the narrow view of the basics as reading and writing, and despite attacks on speech programs, there is a paradoxical growth of communication offerings by departments outside of speech. The problem is that communication advocates do not perceive communication education as existent or as relevant to the goals and skills they are advocating. Consequently, programs and courses in communication are proliferating in academic and non-academic contexts in departments which may house advocates, who are not necessarily experts.


Related Articles

  • HONOR ROLL.  // Spectra;Jun1980, Vol. 16 Issue 3, p1 

    This article lists the members of the Speech Communication Association (SCA) in the U.S. who have contributed to the association's Building Fund project. The following members have responded to the call for contributions to the SCA Building Fund by giving gift to the association, by giving a low...

  • LIFE MEMBERSHIP FEE TO INCREASE.  // Spectra;Feb1982, Vol. 18 Issue 2, p1 

    This article reports on the plan by the Speech Communication Association (SCA) in the U.S. to increase its membership fee for its life members. At the Anaheim, California convention, the SCA Legislative Council approved a recommendation of its Administrative Committee to raise the fee for an SCA...

  • CALL FOR NOMINATIONS.  // Spectra;Feb1982, Vol. 18 Issue 2, p3 

    This article calls on members of the Speech Communication Association (SCA) in the U.S. to nominate individuals for the positions of second vice president and member-at-large of the SCA Legislative Council. The 1982 SCA Nominating Committee solicits from any member of the association names of...

  • AAAS Representatives For SCA Sought.  // Spectra;Feb1982, Vol. 18 Issue 2, p3 

    This article calls on members of the Speech Communication Association (SCA) in the U.S. to nominate individuals who will represent the association at the American Association for the Advancement of Science (AAAS). The SCA is an affiliate organization of the AAAS. Affiliation carries with it the...

  • National Office Report.  // Spectra;Feb1969, Vol. 5 Issue 1, p11 

    This article reports on the increase in membership dues for the Speech Association of America (SAA). On July 1, 1967, the dues increase approved by the Legislative Assembly in December 1966 went into effect. The last dues increase was made in 1963. The effect of these increases may be reflected...

  • Report of the 1974 Association Nominating Committee.  // Spectra;Apr1975, Vol. 11 Issue 2, p3 

    This article presents the nominees for two leadership positions at the Speech Communication Association (SCA) in the U.S. The Nominating Committee of the SCA submits the following nominations in keeping with Article VI of the SCA Constitution and Article IV of the By-Laws. A mail ballot will be...

  • FINAL PREPARATIONS MADE FOR 65th ANNUAL MEETING IN SAN ANTONIO -- NOVEMBER 10-13.  // Spectra;Oct1979, Vol. 15 Issue 5, p1 

    This article encourages members of the Speech Communication Association (SCA) in the U.S. to attend the 65th annual meeting on November 10 to 13, 1979 in San Antonio, Texas. It is time to plan to join in the activities of Convention--San Antonio. The convention begins on Saturday, November 10...

  • PRESIDENT'S MESSAGE. Sillars, Malcolm O. // Spectra;Feb1980, Vol. 16 Issue 1, p1 

    The article presents a message from the president of the U.S. Speech Communication Association (SCA) concerning the progress of SCA in giving speech communication a national image. In addition to the financial squeeze on SCA the past seven or eight years have been concerned with a lack of...

  • REPORT/RECOMMENDATIONS OF THE COMMITTEE ON REFERENDA.  // Spectra;Feb1980, Vol. 16 Issue 1, p20 

    The article presents information on the report of the Ad Hoc Committee on Referenda of the U.S. Speech Communication Association (SCA), which was approved by the SCA Legislative Council. The charge of the Committee on Referenda is as follows: "Be it resolved that the president shall appoint a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics